Lufthansa Strategy Analysis

Lufthansa Strategy Analysis Lufthansa is one of the premier airlines of the world and one of the largest in Europe, in terms of the number of passengers carried by it. The flag carrier of Germany derives its name from Luft (the German word for air) and Hansa (the Hanseatic Trade Organization that was active in Northern Europe, during the medieval period). Headquartered in Cologne, the major hub of the airline is located at Frankfurt Airport, in Frankfurt am Main. The airline boasts of having the third largest passenger airline fleet in the world and consists of modern aircrafts. The airline is a founding member of Star Alliance, one of the leading airlines alliances in the world. Check out the article to know more about the profile and history of Lufthansa airlines. The generously sized and comfortable seats, the extensive range of entertainment: with the Lufthansa Product Showroom you can now get to know the benefits of our Economy Class on long-haul flights in more detail even before your flight. Take a virtual journey through our offer from booking, to our services at the airport and on board, right through to your arrival at our Frankfurt hub Comfortable seats On  short and medium-haul routes  youll enjoy plenty of room. In Economy Class, too, the slim construction of the seat backs provides greater leg room, making it easier for you to stretch your legs. On  long-haul routes  a seat cushion width of over 40 cm, as well as the individually adjustable headrests on every seat, ensure your comfort. When you tilt your seat back, the seat is raised, giving you optimal support Varied entertainment On long-haul flights, as well as reading our in-flight magazine you can enjoy our extensive In-flight Entertainment Programme during the flight.   Meals Drinks We offer you menus that suit your departure time and destination. The meals are rounded off by a wide selection of complimentary drinks.   On selected routes we will also serve you a movie snack during the In-flight Entertainment. Your in-flight entertainment programme in First and Business Class First and Business Class passengers enjoy a comprehensive entertainment programme with the extended Lufthansa Media World. The four categories: Watch Enjoy, Listen Relax, StudyPlay  and Fly Lufthansa  can be individually downloaded onto the screen at each seat: 65 video options with 30 cinema films in up to eight languages, 25 TV programmes and 10 music magazines from all over the world, 100 CDs, a variety of audio books, 30 radio programmes with numerous international channels, games of skill, action games and board and strategy games as well as language courses are readily available. In Business and First Class every passenger also receives the monthly Lufthansa media world programme listing. Marketing challenges arise because of the uniqueness Safety Cost Cleanliness Price Destination Strategies are adopted by your chosen company to deal with those challenges They are putting forward more and more innovative methods to preserve safety up-to-date Regarding cost they are trying to cut off their profit margin and working on low profit margin They are dealing it with the best and effective way that will flourish mind of customer with cleanliness in all perspectives According to price they should consider their brand name and they will maintain price according to that which will not affect their brand image Their run in only busy international routes How do marketers of your chosen service company deal with the demand and supply? Mismatch? During the time of recession the faces problem but as they are a big establishment they came out that and they wisely meet the needed and wants by implementing so many innovative ideas The service product mix of your chosen company They concentrate on only one product mix What are its product lines? They only focus on one product line because they only have one product line Its service brands They have only one brand its called Lufthansa they are concentrate on airlines Its pricing strategy They gave concession for regular travel and gave various discounts to them and gave attractive offer for them and they implement a greater way process out these pricing strategy The service product distributed Magazines Video advertisement Television ads Internet The target segment for the service products Manley focused Business class peoples Those who want luxurious travel experience who prefer more and more comfort The service products positioned Deutsche Lufthansa AG is an aviation company with operations worldwide. The Group operates in five business segments, which provide mobility and services for airlines. The business segments Passenger Airline Group, Logistics, MRO, IT Services and Catering each hold leading positions in their markets. In addition, the Lufthansa Group includes over 400 subsidiaries and associated companies. The strategic business segments Passenger Airline Group and Logistics provide mobility for passengers and freight. The airlines in the Lufthansa Group are positioned as quality carriers in their respective segments. In order to strengthen Lufthansas position still further, new partners from the European home market were added to the Group. Lufthansa Cargo is also a market leader in international airfreight. It offers a global network, shortest transport times and high quality standards in many, often highly specialised, product areas. Companys Marketing Communication Mix We guarantee high quality of our products and professional consulting services. Regular trainings of our staff ensure instant implementation of innovations and detailed knowledge of the product. We provide organisation and prepare all necessary components of your travel. The role of People in your chosen company They are the real king of these airlines because mostly it is an expensive airline without people they can work it out so people plays an important role in the fields of these .They make it more and more popular in case of every factor which support these . Process which involved in the service production They prefer good interaction with customers Good way of treating passengers They know how handle business class passenger They are well expertise in handling services in an proper way There way of welcoming is more attractive and mind bloging They introduce many new ideology to make service more better and effective  Physical Evidence is used by the company to compensate for the intangibility  of the service To ensure that passengers who are not German speakers and who are boarding or transferring at Frankfurt or Munich, can always find their way around the airport quickly, Lufthansa offers the Lufthansa Guide Service as well as the Lufthansa Family Service, which is designed to meet the needs of families travelling together. Lufthansa Guide Service: we speak your language Lufthansa offers a Guide Service to international passengers, business travellers, groups and passengers who may, for example, need help finding their way to a connecting flight at the airport or who would like an exclusive passenger chaperone service. They will be met by a special Lufthansa guide directly at their gate or at another rendezvous point and accompanied to their destination for example, to a connecting flight, train, hotel, shuttle bus or to the airport lounge. Lufthansa guides will always be on hand to answer your questions and in more than 50 languages. A charge is made for the Lufthansa Guide Service. Lufthansa Family Service: relaxed travel with the whole family Lufthansa Family ServiceThe Lufthansa guides from the Lufthansa Family Service ensure a relaxed start to a holiday by helping families, who are boarding or transferring at Frankfurt or Munich, to find their way around the airport.   Parents travelling alone with children, in particular, find this a huge help. For example, the guides take them to check-in, where they explain the security regulations, accompany them to their gate and, on landing, to baggage reclaim, but also to restaurants, hotels or car rental companies.   The Lufthansa Family Service is also very happy to help older members of the family. If the passenger can only walk slowly, the guides gauge the time needed to change flights or if required, accompany the elderly person to the chemist or to a seat.   The Lufthansa Family Guides are on hand with help and advice in more than 50 languages, making this service above all a helpful support to families from abroad World premiere at ITB: In-flight entertainment via Wi-Fi On-board entertainment is an important part of an airlines service for tourists and business travellers alike. At the ITB, Lufthansa Systems presents, its cost-efficient new in-flight entertainment (IFE) system which opens up a new world of opportunities for on-board communication. Condor will be the first airline to install on its Boeing 767 aircraft. The innovative infotainment system is based on a Wi-Fi network which passengers can log on to through seat-back screens or their own laptops, tablet PCs, smart phones or other Wi-Fi-enabled devices to access a wide range of video and audio on demand, games and other content. Also makes it possible for airlines to offer new forms of customer communication, information and services. New services can generate additional revenues for airlines, and airlines can also customize their contact with each passenger. In-flight entertainment is an important part of the travel experience and a way to stand out from the competition, particularly in the tourism industry; said Rainer Krà ¶pke, Head of Project Management and Marketing at Condor GmbH. opens up entirely new possibilities for us. In addition, the system costs much less to install and operate than other solutions. Unlike conventional IFE systems, Board Connect does not need to be wired into every seat. The cabin of a Boeing 767, for example, will only need five access points which are connected to a central server. The system is much easier to install because there is no wiring required. It can be integrated during a regular maintenance check, so theres no need for extra downtime, said Dr. Jà ¶rg Liebe, CIO of Lufthansa Systems AG. Board Connect is also very reliable and gives airlines maximum flexibility as regards cabin rearrangement, the integration of new technologies and the development of new services. The elimination of wiring and data distribution hardware can lead to weight savings of nearly half a ton for a Boeing 767-300. This reduces annual fuel consumption by around 20 tonnes per aircraft. To create this pioneering IFE solution, Lufthansa Systems drew on its experience with the Mobile Infotainment System which it developed for cruise ships. The technology behind Board Connect is not restricted to the aviation industry; it can also be used on other forms of public transportation, such as trains, buses and ferries. On aircraft equipped with broadband Internet access, passengers can also surf the Web, send and receive e-mail and interact with friends on social networks. Airlines can also provide individual passengers with information about their connecting flights or offers tailored personally to them. Conclusion Airlines are the fastest way of transportation now a days there come so many airline industry to these field but whatever come till know Lufthansa is the 1st place so try to keep up that place safely

Swift Achilles :: Essays Papers

Swift Achilles There was once a time of great warriors, heroes that fought for their honor and the honor of their people. This was the time of Homer’s Iliad when the great armies of the Achaeans charged Ilium, the Trojan Citadel. Although this ten-year epic battle, called the Trojan War, was supposedly fought over Helen, â€Å"the face that launched a thousand ships1,† the true heart of the Iliad is the characterization of the Homeric hero. These men possessed seemingly superhuman strength and courage, they fought and risked their lives for their people and their comrades in arms, and many of them were descendants of the gods themselves. Among the Achaeans, there emerged one man above all others in greatness. The son of the goddess Thetis, it was swift Achilles who defeated Hector, the mighty Trojan prince. When trying to classify a man as a â€Å"Homeric hero† or to decide which from a group is the greatest hero, there are certain characteristics that must be evaluated. In this process, it is also imperative to remove from consideration the ideals and characteristics that are used to judge people in the present. It is important to remember â€Å"what Homer counts as goodness is not the sort of thing that we might most readily think of as such.† (T. Irwin, Classical Thought, pp. 7-8)2. For example, the fact that Agamemnon, Achilles, and just about every other male character from the Iliad treat women like property should not come into play when deciding the level of their greatness. Although such an attitude towards women is despicable today, it was accepted in their time and therefore must be overlooked. So, the characteristics that must be examined are, in no particular order, defending and honoring your comrades, respecting the unwritten rules of Homeri c battle, and pure strength on the battlefield. Achilles earns the title â€Å"greatest of the Achaeans† by gathering points in all of these categories. When Patroclus, Achilles’ best friend and comrade, is slain by Hector in Book XVI, Achilles vows, â€Å"I shall not bury you [Patroclus], no, not till I drag back here / the gear and head of Hector, who slaughtered you†¦Ã¢â‚¬  (Homer, The Iliad, 18.

Pressures Students Face Essay

Pressures Students Face Imagine sitting in a classroom full of college students. They are from all walks of life. What could possibly be going on in the heads of those students? For instance could it be about the girl or boy that they have a crush on? Maybe they are wondering what they will do after school today? No, most of these students are working jobs to pay bills and tuition for the college they are attending. Also trying to maintain a good grade average which has to be a C or higher. These are some of the pressures that most college students have to face in this time of their lives. First, the pressures to perform academically are one of the primary causes of stress for all students. Most colleges recommend that students maintain a 2.0 GPA and a C average or better in order to keep the finical aide they received and to pass their semesters. First, coursework can be very demanding. For instance students who want to do their best and excel in school will want to make the top grades and struggle to get into graduate schools places a lot of pressure on them. If a student falls below a C average they will not pass the semester that they are taking and will lose what finical aide that was acquired for them to attend college. So keeping good grades is the main pressure they have to face besides having to pay to go to college. In addition to paying for college is another pressure that a college student has to face every year Students have to make sure there are enough funds for books, classes, supplies, and if so rooms. Many students face financial stresses. Students have to find enough money to pay for their tuition as well as getting enough funds to cover living expenses and traveling expenses back and forth while attending college. Furthermore students that have sufficient funds to pay for college still have to worry about repaying the loans that they have gotten before even graduating from college and joining the work force. Finally, being a full time student and working a full time job can be overwhelming for college students. Taking full time classes and juggling a job puts a lot of pressure on students and leaves little time for them to study and attend classes. Friedrich Nietzsche once quoted That which does not kill us makes us stronger. Meaning that if students can juggle jobs and college that will only make them stronger and better at what they do. Therefore, college students face pressures by trying to work, making sure  they maintain good grades and having enough tuition to pay for the college. Students have to face so many pressures going to college this is only a few of them. Being a full time student and working is not an easy job but people who want to get anywhere in their lives have to better their education so they can get better job opportunities. Many students with a lot of pressures just want to give up and quit at times. But as Winston Churchill once quoted Never, never, never give up. They just need to keep trying and no matter what once they graduate and have degree in their hands it will be well worth the pressures they had to endure during college.

How the Meiji Restoration Ended Shogunal Rule in Japan

The Meiji Restoration was a political and social revolution in Japan from 1866 to 1869 that ended the power of the Tokugawa shogun and returned the Emperor to a central position in Japanese politics and culture. It is named for Mutsuhito, the Meiji Emperor, who served as the figurehead for the movement. Background to the Meiji Restoration When Commodore Matthew Perry of the U.S. steamed into Edo Bay (Tokyo Bay) in 1853 and demanded that Tokugawa Japan allow foreign powers access to trade, he unwittingly started a chain of events that led to Japans rise as a modern imperial power. Japans political elites realized that the U.S. and other countries were ahead in terms of military technology, and (quite rightly) felt threatened by western imperialism. After all, mighty Qing China had been brought to its knees by Britain fourteen years earlier in the First Opium War, and would soon lose the Second Opium War as well. Rather than suffer a similar fate, some of Japans elites sought to close the doors even tighter against foreign influence, but the more foresighted began to plan a modernization drive. They felt that it was important to have a strong Emperor at the center of Japans political organization to project Japanese power and fend off Western imperialism. The Satsuma/Choshu Alliance In 1866, the daimyo of two southern Japanese domains—Hisamitsu of Satsuma Domain and Kido Takayoshi of Choshu Domain—formed an alliance against the Tokugawa Shogunate that had ruled from Tokyo in the Emperors name since 1603. The Satsuma and Choshu leaders sought to overthrow the Tokugawa shogun and place the Emperor Komei into a position of real power. Through him, they felt that they could more effectively meet the foreign threat. However, Komei died in January 1867, and his teenaged son Mutsuhito ascended to the throne as the Meiji Emperor on Feb. 3, 1867. On Nov. 19, 1867, Tokugawa Yoshinobu resigned his post as the fifteenth Tokugawa shogun. His resignation officially transferred power to the young emperor, but the shogun wouldnt give up actual control of Japan so easily. When Meiji (coached by the Satsuma and Choshu lords) issued an imperial decree dissolving the house of Tokugawa, the shogun had no choice but to resort to arms. He sent his samurai army toward the imperial city of Kyoto, intending to capture or depose the emperor. The Boshin War On Jan. 27, 1868, Yoshinobus troops clashed with samurai from the Satsuma/Choshu alliance; the four-day long Battle of Toba-Fushimi ended in a serious defeat for the bakufu and touched off the Boshin War (literally, the Year of the Dragon War). The war lasted until May of 1869, but the emperors, troops with their more modern weaponry and tactics, had the upper hand from the start. Tokugawa Yoshinobu surrendered to Saigo Takamori of Satsuma and handed over Edo Castle on April 11, 1869. Some of the more committed samurai and daimyo fought on for another month from strongholds in the far north of the country, but it was clear that the Meiji Restoration was unstoppable. Radical Changes of the Meiji Era Once his power was secure, the Meiji Emperor (or more precisely, his advisors among the former daimyo and the oligarchs) set about refashioning Japan into a powerful modern nation. They: Abolished the four-tiered class structureEstablished a modern conscript army that used Western-style uniforms, weapons, and tactics in place of the samuraiOrdered universal elementary education for boys and girlsSet out to improve manufacturing in Japan, which had been based on textiles and other such goods, shifting instead to heavy machinery and weapons manufacturing. In 1889, the emperor issued the Meiji Constitution, which made Japan into a constitutional monarchy modeled on Prussia. Over the course of just a few decades, these changes took Japan from being a semi-isolated island nation threatened by foreign imperialism, to being an imperial power in its own right. Japan seized control of Korea, defeated Qing China in the Sino-Japanese War of 1894 to 95, and shocked the world by defeating the Tsars navy and army in the Russo-Japanese War of 1904 to 05. Blending Ancient and Modern to Build Anew The Meiji Restoration is sometimes characterized as a coup detat or revolution ending the shogunal system for modern Western governmental and military methods. Historian Mark Ravina has suggested that the leaders who created the events of 1866–69 did not do so only to emulate Western practices but also to restore and revive older Japanese institutions. Rather than a clash between modern and traditional methods, or between Western and Japanese practices, says Ravina, it was the result of a struggle to bridge those dichotomies and create new institutions that could evoke both Japanese uniqueness and Western progress.   And it didnt happen in a vacuum. At the time a global political transformation was underway, involving the rise of nationalism and nation-states. The long-established multi-ethnic empires—Ottoman, Qinq, Romanov, and Hapsburg—were all deteriorating, to be replaced by nation states who asserted a specific cultural entity. A Japanese nation-state was seen as vital as a defense against foreign predation. Although the Meiji Restoration caused a lot of trauma and social dislocation in Japan, it also enabled the country to join the ranks of world powers in the early 20th century. Japan would go on to ever greater power in East Asia until the tides turned against it in World War II. Today, however, Japan remains the third largest economy in the world, and a leader in innovation and technology—thanks in large part to the reforms of the Meiji Restoration. Resources and Further Reading Beasley, W.G. The Meiji Restoration. Stanford University, 2019.Craig, Albert M. Choshu in the Meiji Restoration. Lexington, 2000.Ravina, Mark. To Stand With the Nations of the World: Japans Meiji Restoration in World History. Oxford University, 2017.Wilson, George M. â€Å"Plots and Motives in Japans Meiji Restoration.† Comparative Studies in Society and History, vol. 25, no. 3, July 1983, pp. 407-427.